Orange Captures W800i For First Release News

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Orange has announced that it will be the first to carry the Sony Ericsson W800i music phone in the UK. The release date is the 12th August 2005, and will be a very high profile launch at London’s Oxford Street, which will include Jamiroquai’s front man Jay Kay. But the omen’s don’t look to good.

But a study of digital music devices by TechnoMetrica Market Intelligence has found that 140 million adult Americans have not heard of the Walkman phone.

“Sony has still not got the word out about its Walkman phone,” said Constantine Kambanis, an analyst at TechnoMetrica.

“Our findings suggest that the Walkman phone is poorly positioned for a head-to-head match against Apple’s iPod or Dell’s Digital Jukebox. It has a weak showing among the consumer groups that propelled the iPod to superstardom.”

Orange Captures W800i For First Release News

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